It seems such a short time since I started my B324 studies, but exam day is already upon me. I’ll be making my way to the exam centre this afternoon, and will have to sit through three more hours of pain before I can draw a line under the course and look forward to the next one.
In terms of revision, I’ve focused mainly on the B324 topics covered here in this blog. Hopefully that will be enough. I feel quietly confident, and am not nervous about the exam at all. I’m more concerned about the pain I will feel after writing solidly for up to three hours!
Reflecting on B324, there have been elements of the course I’ve enjoyed, and some which I’ve found a little abstract due to the fact that they don’t relate to my own work experience. I enjoyed looking at ethical marketing, responsible marketing and green marketing. I didn’t so much enjoy social marketing or ethical frameworks. I also found fair trade a little less interesting than green – although it was interesting to relate some of the fair trade ideas to the problems UK dairy farmers are currently experiencing.
Final words: B324 is a level 3 course and is quite challenging – as it should be. There is a lot of reading to get through, and it’s absolutely necessary to put the time in if you want to obtain reasonable marks for your TMAs. However, B324 is a course that should be very enjoyable and rewarding for people who are involved with or wish to be involved with a social enterprise of some kind.
It’s been almost a year since I last updated. I’m really sorry to say this is becoming a familiar chant now on this blog. Once again, I do have reasons, the main one being that I have been trying to start a brand new business to make the most of what I have learnt on my OU studies so far. That’s been taking up a lot of my spare time.
Simultaneously, I’ve been doing the next course – B324, hence the title of this post – as well as running my existing small consulting business. To say things are a bit hectic is an understatement.
So … B324. When I signed up for the course I didn’t really have much of an idea what was going to be involved. I knew it was a Level 3 course, so I suspected it wouldn’t be easy. However, I didn’t anticipate how difficult it would be for me to get my head round!
The full title for B324 is B324 Marketing and society. I’m now into my final weeks of the course, and am looking to start revising for the exam in a few days, but looking back I am pleased to see how much has been covered:
- Block 1: Social marketing
- Block 2: Ethics and marketing
- Block 3: Responsible business marketing
The social marketing and ethics and marketing blocks were quite difficult to get my head round as I’ve never encountered them before. I enjoyed the course material, but my brain really did have to think differently at times. Social marketing is somewhat different to the commercial marketing I’m used to.
The responsible business marketing block looked at sustainability, green marketing, and Fair Trade. I really enjoyed this block, and would actually consider working in the field.
I’m planning on using this blog to store my exam revision notes for B324. That should make a nice little sum-up of the course content for anyone else who’s interested in taking it – as well as providing a little exam guidance too.
Well, it’s now been over a year since my last update on this blog – making that two years since I posted a proper update.
I have been busy continuing with my studies (doing BU130 Working and learning: developing effective performance at work), but I haven’t felt the need to publish any of my notes for this course. There haven’t been many concepts or theories to remember, and so the learning journal I have been keeping has been really related just to my own personal thoughts and activities.
I will try to do some writing about Kolb’s Experiential Learning Cycle, which is one of the most useful reflective frameworks I came across.
I recently registered for B120 An introduction to business studies, and am looking forward to starting that course in October. It seems a bit strange working backwards to level 1 having started off my studies with level 3 courses like the Professional Certificate in Management (B628 and B629), but these are compulsory courses for the BA (Hons) Leadership & Management, which is my goal to complete in the next two years.
Hopefully there will be some material in B120 that I can publish. 🙂
I haven’t updated this blog in almost a year. I’m surprised how quickly the time has passed.
The reason is, I’ve been busy completing B322 (Investigating Entrepreneurial Opportunities), which was my most recent course with the Open University.
It was a great course, and I enjoyed almost every minute of it. The tutor was great too. However, this was kind of an all-consuming experience for me, as I suspected it might be. I’ve always been interested in business and entrepreneurship, so while it was logically a good choice of course for me, I feared it would end up taking over every waking minute of my life for a while.
I finished B322 back in April when I submitted my EMA, and have been taking a well-earned breather for a few months. I recently received confirmation that I passed the course, and that reminding me I need to pick my next course and think about registering.
It also reminded me I need to update this blog and try to keep it going!
So why didn’t B322 feature here?
The main reason B322 was due to the central premise being about investigating a real business opportunity. While my own idea wasn’t particularly innovative, I was always a little nervous about publishing too many details about it – even on the Tutor Group Forum.
I do regret not writing about some things though. I loved learning about cluster theory, and network effects, and I may decide to come back and write about them retrospectively one day.
Anyway, onwards we go. I think I’ve chosen my next course, but I don’t have to register until September so I’m taking a little more time off!
It’s not often that I have negative things to say about an OU course, but I suppose it was bound to happen soon, as I progress with my studies.
Now that I’m nearing the end of B325, I can look back and recognise that I’ve really enjoyed most of the course, but for the last couple of months, the workload has been incredibly gruelling, at times involving some 20+ hours per week in order for me to complete all the readings, module activities and TMAs.
I personally believe this course should be extended into a longer one, instead of trying to cram everything into just five months. There really isn’t time to fully investigate the theories and take everything in over such a short period.
At the beginning of the course, I started a Facebook group to discuss the course with other students outside of the official OU Tutor Group and Student Cafe forums. Many in the Facebook group have said the same thing: that the workload is far too heavy. The fact that lots of students dropped out of my tutor group half way through is also an interesting point to note.
If you are considering taking this course, make sure you know exactly what you are getting into, and ensure you have enough time to dedicate to it. It’s a very good course, but it is tough.