Analysing stakeholders

While reading a piece of required reading to accompany Book 1 of B120, I came across an interesting model called the Stakeholder Power and Interest Matrix. I can’t reproduce the diagram here (but a Google Search reveals several versions), but I felt it was pretty useful in categorising stakeholders, of which (according to the model) there are four types.

Category A stakeholders are those that are low power and have a low level of interest, and therefore require minimal effort.

Category B stakeholders are those with a high level of interest and low power, and therefore have to be kept informed in order to avoid them repositioning themselves on the matrix by escalating any lack of involvement with Category B or Category A stakeholders.

Category C stakeholders are those with high power but a relatively low level of interest. These stakeholders need to be kept satisfied in order to avoid them escalating any dissatisfaction with Category D stakeholders.

Category D stakeholders are the ‘key players’ who have to be kept informed and satisfied. They have a high level of power and a high level of interest. If they are not given serious consideration, they have the power to block plans and implement their own agenda.