B324 Exam Day

It seems such a short time since I started my B324 studies, but exam day is already upon me. I’ll be making my way to the exam centre this afternoon, and will have to sit through three more hours of pain before I can draw a line under the course and look forward to the next one.

In terms of revision, I’ve focused mainly on the B324 topics covered here in this blog. Hopefully that will be enough. I feel quietly confident, and am not nervous about the exam at all. I’m more concerned about the pain I will feel after writing solidly for up to three hours!

Reflecting on B324, there have been elements of the course I’ve enjoyed, and some which I’ve found a little abstract due to the fact that they don’t relate to my own work experience. I enjoyed looking at ethical marketing, responsible marketing and green marketing. I didn’t so much enjoy social marketing or ethical frameworks. I also found fair trade a little less interesting than green – although it was interesting to relate some of the fair trade ideas to the problems UK dairy farmers are currently experiencing.

Final words: B324 is a level 3 course and is quite challenging – as it should be. There is a lot of reading to get through, and it’s absolutely necessary to put the time in if you want to obtain reasonable marks for your TMAs. However, B324 is a course that should be very enjoyable and rewarding for people who are involved with or wish to be involved with a social enterprise of some kind.

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