Growth Motivation Theory

Maslow’s Growth Motivation Theory is based on the idea that human needs exist as a hierarchy:

  • Physiological needs – food, drink, shelter
  • Safety needs – protection from danger
  • Social needs – love, affection, acceptance
  • Esteem needs – to have high self-esteem and respect from others
  • ‘Self actualisation’ needs – to fulfil our own potential

This theory has received much criticism in recent years, but I think it is still worthy of consideration when thinking about motivation problems.

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